Monday Afternoon: All SCHB Sessions are at the Washington Plaza Hotel, Jefferson Room. The hotel is located at 10 Thomas Circle N.W, (see map).Leveraging the Internet to Advance your Position in the Market
Cosponsored by BMGT, CINF, PROF, and GLOBAL
Joseph E. Sabol, Organizer
1:30 — Introductory Remarks.
1:35 — 5. Navigating social networking and collaboration tools
Christine Brennan Schmidt, Web Strategy & Operations, American Chemical Society, Washington, DC 20036
Abstract: The popularity of social networking and online collaboration tools is growing rapidly. The use of these tools, including LinkedIn, Yammer, Plaxo, and CollectiveX, in the professional world is becoming more common. Even the purely networking sites such as Facebook and Twitter are finding business use. Among these tools is the ACS Network, released in 2008. Learn more about various existing social networking and collaboration tools, the features they have, their differences and overlaps in functionality, and the activities they support. Hear about the current and future offerings of the ACS Network.
2:05 —6. Growing your chemical business? Let SciFinder be part of the process!
Marsha J. Davenport, Chemical Abstracts Service, Brandywine, MD
Abstract: SciFinder, Chemical Abstract Service's computerized literature searching system, is now web-based! With SciFinder you can explore one single source for scientific information in journal and patent literature from around the world with new browser-based searching capabilities. This presentation will review the changing face of SciFinder, with the goal of familiarizing attendees with its new functionality.
2:35 —7. Finding gold: Using internet resources to help make good business decisions.
Anne Caputo, Special Libraries Association, Washington, DC
Abstract: The Internet provides access to a myriad of business resources useful to small businesses. Business directories, catalogs of specialized suppliers, market and competitive intelligence sources, and global business opportunities are the special resources used daily by information professionals in specialized libraries and information centers. Learn about the sources and methods used by these skilled professionals which translate into tools and opportunities for small businesses. Practical tools and search techniques feature access to Internet-based sources offering the greatest value to those wishing to maximize the potential of web content for business development and management.
3:05 — Intermission.
3:15 —8. ChemSpider: Building a knowledge-based community for chemists using social and data networking technologies.
A. Williams, ChemZoo Inc., Wake Forest, NC
Abstract: In less than 2 years ChemSpider has become one of the primary online resources for chemists providing access to an unsurpassed aggregate of free-access knowledge and data. ChemSpider was developed with the intention of providing a structure centric community for chemists that would be enhanced by data depositions, curations and annotations by the community. The system presently hosts over 21.5 million chemical compounds from over 200 data sources. Working with a network of advisors, collaborators and data providers ChemSpider has created a unique resource of integrated information for chemists. These efforts have enabled us to support the curation of the Wikipedia chemistry pages, the production of a community supported Open Access chemistry journal and provision of web services integrated to spectrometer systems distributed around the world. This talk will provide an overview of how ChemSpider utilized social and data networking to create a community for chemistry.
3:45 —9. The "design approach" to creating effective websites.
Mark D. Carpenter, Web Strategy and Operations, American Chemical Society, Washington, DC Available for Download via ACS Network
Abstract: Designing and maintaining a customer friendly web site is crucial to any small business success, as nearly all customers are relying on the Internet to find information about the companies they do business with and the products and services they buy. This presentation will explore how ACS uses customer feedback to build user centric web experiences that enable members to get information quickly and easily. Other examples of the best practices for building successful and engaging web sites will be presented, so that small and growing businesses can increase their exposure in the crowded Internet.
4:15 —10. Effective use of the Internet to improve market share, drive sales, and increase customer loyalty.
Aaron R. Warner, Integrated DNA Technologies, Inc,, Coralville, IA
Abstract: This presentation will reveal unorthodox marketing methods that have been used to gain market share; the principles and technologies that have helped streamline a complex design and ordering process; and the systems that have been assembled to calculate the return on investment for the marketing and ordering tools. IDT has employed a unique mix of custom applications and third-party tools to exceed the expectations of customers before, during, and after orders are placed. Topics presented will include IDT's no-charge bioinformatics offerings, the use of search engines, external integration methods, and internal software development. For each, discussion will focus on what has worked, what has not, and reasons why. IDT is a custom manufacturer of synthetic oligonucleotides and genes for the research and diagnostic markets, with over 80,000 active customers worldwide, and accepts more than 85% of it's orders through its website.
4:45 — Concluding Remarks.
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